Make Waves—But Make Sure They Propel the Brand Forward
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it’s special and, more importantly, why consumers should choose it—now and in the future.
Glamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade
The Martin Agency helps the brand put the 'beauty' in sleep on fashion's biggest night.
Tango Returns to Humorous Roots With an Awkward Prison Dance Scene
Tango seeks to woo Gen Z with a 'dangerously potent' brand platform.
The Kentucky Derby Rode Style and Social Media to Gen Z Success
The Kentucky Derby rode style and social media into an influx of designers and brands.
Airbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb's CMO on luring new guests with celebrity hosts and unique destinations with Icons.
Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
Abercrombie and Fitch's Kim Dolder joins to drive brand North American expansion.
7-Eleven, Kellanova, Milani Cosmetics CMOs Share Their Bold Takes
We gathered 10 provocations from brand bosses as ADWEEK's Marketing Vanguard Summit kicks off.
How 5 Companies Built Sonic Logos to Immortalize Their Brand
Why sound became key for Intel, Netflix, NBC, TD Bank and McDonald's.
How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Huge viewership for March Madness and the WNBA Draft brought big returns to Disney.
Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
The women-focused app is also launching a global campaign amid a wave of dating app fatigue.
3 Ways Skittles Is Refreshing Its Logo and Packaging
Mars brand Skittles is tweaking its identity without losing familiarity.
Exclusive: Marketing Job Postings Declined 42% Last Year
LinkedIn data shows which skills are in demand.
Teleflora Drops a Mother’s Day Ad Celebrating the Whole Person, Not Just the Caregiver
Teleflora tapped into research on parenthood to come up with the Mother's Day 2024 ad concept.
Brands Chase Football Marketing Momentum at NFL Draft
The NFL Draft finds brands like Verizon and Snickers chasing the sport's newest stars and the league's marketing momentum amid surging viewership.
Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The early-aughts earworm is coming for Gen Z.
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing.
