Travel Advertising News
Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
Abercrombie and Fitch’s Kim Dolder joins to drive brand North American expansion.
7-Eleven, Kellanova, Milani Cosmetics CMOs Share Their Bold Takes
We gathered 10 provocations from brand bosses as ADWEEK's Marketing Vanguard Summit kicks off.
How 5 Companies Built Sonic Logos to Immortalize Their Brand
Why sound became key for Intel, Netflix, NBC, TD Bank and McDonald's.
How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Huge viewership for March Madness and the WNBA Draft brought big returns to Disney.
Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
The women-focused app is also launching a global campaign amid a wave of dating app fatigue.
3 Ways Skittles Is Refreshing Its Logo and Packaging
Mars brand Skittles is tweaking its identity without losing familiarity.
Exclusive: Marketing Job Postings Declined 42% Last Year
LinkedIn data shows which skills are in demand.
Teleflora Drops a Mother’s Day Ad Celebrating the Whole Person, Not Just the Caregiver
Teleflora tapped into research on parenthood to come up with the Mother's Day 2024 ad concept.
Brands Chase Football Marketing Momentum at NFL Draft
The NFL Draft finds brands like Verizon and Snickers chasing the sport's newest stars and the league's marketing momentum amid surging viewership.
Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The early-aughts earworm is coming for Gen Z.
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing.
Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign
Scott said he’s been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.
Creating a Culture of Fearlessness: Insights From Taco Bell CMO Taylor Montgomery
Learn more about the company's culture and the role of social media in modern brand management.
Leading Brand Transformation: A Masterclass With Doug Zarkin
The seasoned marketer highlights the importance of resonating with consumers on an emotional level and practical business outcomes in marketing.
How The Sports Bra Sold Its Game Plan to the World
The Sports Bra and owner Jenny Nguyen made Reddit co-founder Alexis Ohanian a believer and franchise investor.
Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor that’s largely absent from the category's marketing.
